Customer-Relationship through Hybrid Channels-the Case of Website of Mt. Lala in Taiwan
碩士 === 國立中央大學 === 企業管理研究所 === 96 === This study aims to provide insights into the development of customer relationship through hybrid channels including online and offline based on the case of the website of Mt. Lala in Taiwan. A review of current literature about relationship marketing development,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69825147509213649643 |