Study of customers'' preference and interests toward credit card customization
碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 96 === In Taiwan credit card market, it is a well-known situation that more than half of credit cards have not been used and/or in an inactive mode after being issued. Such situation, combined with the severity of card debt and card slave problems, has sent a warni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12814154460200939013 |