| Summary: | 碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 96 === The paper is to study the company how to take both advantages at product innovation and cost competition in Fragmented industry. The Fragmented industry is combined by many middle or small company, the major characters are – less economies of scale at the prototype. It has the character of low barrier to entry this industry-(Supermicro has only 3 hardware engineer when it found in 1993), according to industry is growing soon and it entries in “growth period”. It attracts many competitors to join this industry and companies are merged to each other until some companies have no core-competed. They will push out from this industry.
The paper is to discuss the company in IT field, in case study- Supermicro; how to get servile and ongoing to keep leading position from bigger competitors like IBM,HPDELL,SUN in Server field. We need to plan what kind model of outsourcing and supply chain to maintain the existing advantage according to varied different domain in time and space.
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