A Study on Agency Theory and Trust Relationship Development - A Case Study for C negotiable securities firm

• Main Authors: Kuan-Yu Fang, 方冠尤
• Other Authors: Chyan Yang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/39543594330719079727

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 96 === How to develop the permanently buyer-seller relationship has become the essential issues in business. Establishing the longer buyer-seller relationship not only gain consumer's trust, but also help the company to earn the loyalty, and improve the competitive power of the company. The agent problems also become the important part of building the trust relationship. This study chooses a negotiable securities firm in Taiwan, and focus on the customer cases to do the discussion. This study analyzes the trust problems in the customer cases, and propose the strategies to solve the agent problems and develop the trust relationship. The research result can be the reference to the negotiable securities firm.