Strategic Analysis of Medical Tourism Service Innovation in Taiwan

• Main Authors: Hsi-Ming Chen, 陳錫銘
• Other Authors: Duen-Ren Liu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/87822313220013873344

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 96 === The Medical Tourism is a popular topic now. By combining two different industries, it creates new business model and raises the domestic demand and economic growth. In Asia, the governments of Thailand, Singapore, and Malaysia are benefited by the impetus to the Medical Tourism, and so will be Taiwan. However, the studies about the Medical Tourism in the recent years are few, and the conclusions are also negative due to the limitation of China policy. The new KMT government established in 2008; the main economic strategy is to create opportunity for working and earning foreign exchange by releasing the limitation of China policy, combining medical treatment and tourism, pushing cross-straits direct flights and letting Chinese tourists to travel in Taiwan. This study will use blue ocean strategy, Porter five-force analysis to create and analyze a new innovative business model, which is distinct from previous Medical Tourism model. This study will provide a way to raise and combine the two industries and provide the best model for the new combined industry. This study points out that the cancer and proton remedy center, which will be established by Foxconn and National Taiwan University Hospital, developing to be a national cancer treatment center and combining special Taiwan tourism culture with three-stage theory of tourism which is advanced by Stanley Yen should be the important innovative business model in the future. In Hsin-Chu, the best Medical Tourism business model is to unite all the regional hospitals as an alliance to share resources to each other, and combined with tourism and culture in Hsin-Chu to promote the Medical Tourism industry. In an aspect of medical treatment, the best model is developing the health examination and treatment of the cerebral and cardiovascular disease. Keywords：Medical Tourism, Porter five-force analysis, Blue ocean strategy, Innovative business model.