The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
碩士 === 國立交通大學 === 管理科學系所 === 96 === The industry of cosmetics becomes booming due to the following reasons: the rising of economics and living standard, the higher purchasing ability of more and more career girls, the variety of cosmetic product because of the brand-new technology, and several kinds...
Main Author: | 李思嫻 |
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Other Authors: | 陳光華 |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/72766514797015483685 |
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