The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention

碩士 === 國立交通大學 === 管理科學系所 === 96 === The industry of cosmetics becomes booming due to the following reasons: the rising of economics and living standard, the higher purchasing ability of more and more career girls, the variety of cosmetic product because of the brand-new technology, and several kinds...

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Bibliographic Details
Main Author:	李思嫻
Other Authors:	陳光華
Format:	Others
Language:	zh-TW
Published:	2008
Online Access:	http://ndltd.ncl.edu.tw/handle/72766514797015483685

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spelling	ndltd-TW-096NCTU54571352015-10-13T13:51:50Z http://ndltd.ncl.edu.tw/handle/72766514797015483685 The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention 新竹市女性消費者購買化妝品之通路選擇與購買意願之研究李思嫻碩士國立交通大學管理科學系所 96 The industry of cosmetics becomes booming due to the following reasons: the rising of economics and living standard, the higher purchasing ability of more and more career girls, the variety of cosmetic product because of the brand-new technology, and several kinds of the channels that consumers may choose. The study adopts Howard-Sheth model as the conceptual framework to research female consumers’ choice of cosmetics channels and purchase intention in Hsinchu City. The total effective samples are 408 units. The main statistical methods are ANOVA, Chi-square analysis, factor analysis, etc. After the survey and analysis, the study gives some suggestion for the companies related to make marketing strategy. 陳光華蔡璧徽 2008 學位論文 ; thesis 98 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立交通大學 === 管理科學系所 === 96 === The industry of cosmetics becomes booming due to the following reasons: the rising of economics and living standard, the higher purchasing ability of more and more career girls, the variety of cosmetic product because of the brand-new technology, and several kinds of the channels that consumers may choose. The study adopts Howard-Sheth model as the conceptual framework to research female consumers’ choice of cosmetics channels and purchase intention in Hsinchu City. The total effective samples are 408 units. The main statistical methods are ANOVA, Chi-square analysis, factor analysis, etc. After the survey and analysis, the study gives some suggestion for the companies related to make marketing strategy.
author2	陳光華
author_facet	陳光華李思嫻
author	李思嫻
spellingShingle	李思嫻 The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
author_sort	李思嫻
title	The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
title_short	The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
title_full	The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
title_fullStr	The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
title_full_unstemmed	The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention
title_sort	study on hsinchu female consumers’ choice of cosmetics channels and purchase intention
publishDate	2008
url	http://ndltd.ncl.edu.tw/handle/72766514797015483685
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The Study on Hsinchu Female Consumers’ Choice of Cosmetics Channels and Purchase Intention

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