Consumer Responses toward Web-based Customization: interactive effects among customization, types of cues, and product category
碩士 === 國立交通大學 === 管理科學系所 === 96 === The idea of mass customization is a promising strategy for companies tailoring their products to suit consumer needs and wants. In a huge amount of literature, the use of internet technology has been discussed as a popular approach for mass customization put into...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66510748262420031400 |