Effects of Materialism, Appearance Orientation, and Money Attitude on Adolescent Consumers' Impulsive Buying Behavior Tendency
碩士 === 國立交通大學 === 教育研究所 === 96 === In the modern society, consumer behavior becomes a critical developmental task during adolescence. Because early development has strong impact on later resulting consumer behavior in adulthood, the study of a typical adolescent consumer behavior, impulsive buying t...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09113317611354557634 |