Exploration of Service Innovation Using Trends of Evolution— A Case Study of Taiwan Fast Food Franchise

• Main Authors: Pei-Chang Hsiao, 蕭倍昌
• Other Authors: Y. J. Sha
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/07326132550784177234

碩士 === 國立交通大學 === 管理學院碩士在職專班工業工程與管理組 === 96 === When mentioning hamburger or fast food franchises in Taiwan, people always think of McDonald’s, KFC or Burger King etc. These fast food franchises are not only the outstanding in the Restaurant Industry in Taiwan, but also famous international fast food franchises. All of them have been operating for more than 50 years, and the accumulated successful strategies and operations are too numerous to be counted. However, are these mature enterprises at the end of their growth? “Trends of Evolution” is one of the problem solving tools in TRIZ. It not only can be utilized as a tool to help solve problems, but can also be used as a strategic prediction of system evolution. TRIZ is the abbreviation of Russian “Teoriya Resheniya Izobretatelskikh Zadatch”, which means the ‘Theory of Inventive Problem Solving.’ Genrich Altshuller, the father of TRIZ, firstly announced the foundation of TRIZ in 1946 after studying thousands of patents. At the beginning, TRIZ was used to solve technical problems. Then after several years of work carried out by several TRIZ experts, TRIZ was gradually refined and applied in other domains. In this paper, the author studies fast food franchises in Taiwan, using Trends of Evolution to study their service innovation, and to explore their present competitive strength and potential ways of service development in the future