| Summary: | 碩士 === 國立暨南國際大學 === 東南亞研究所 === 96 === Medical tourism industry in Thailand has been reaching a great success. This research tries to explore how Thai government integrates resources and promotes medical tourism with innovative strategies based on the strategy named "Meeting the Consumer’s Needs Once for All." This research analyzes the mode of Thailand’s medical tourism and lists the following important factors, including allocation of medical services and tourism, source of customers, resources of organizations, quality of medical services, and exterior environment as well. This study attempts to reach the following aims: 1. To explore the history of Thailand’s medical tourism policy and how the policy has been put into practice.
2. To analyze the formation of Thailand’s medical tourism and its impacts on medical practices. 3. Based on the observation findings of Thailand’s success in medical tourism, exploring limitations, possibilities of success and appropriate strategies that should be adopted if medical tourism is to be promoted in Taiwan. 4. To provide suggestions for the policy maker’s reference as to whether it is feasible to promote medical tourism in Taiwan.
This study suggests that the allocation of tourism and medical services, the alignment and integration of different industries, the governmental promotion and assistance are key factors to achieve success in developing medical tourism in Taiwan.
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