The Role of Involvement in Country Image Effects on Product Choice
碩士 === 國立暨南國際大學 === 國際企業學系 === 96 === The influence of country-of-origin image on the selection of product purchase has been the important issue. With different involvements, the consumers have different priorities and forms with regard to the dealing with product information. Thus, this research su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67517422674881701589 |