The Study of Local NPO in Promoting Community Industry – A Case Study of Cingjing , Nan – Tou County.

• Main Authors: YI KUANG PAO, 尹光保
• Other Authors: Lin Ji Lang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/45982685226033929717

碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 96 === The Study of Local NPO in Promoting Community Industry – A Case Study of Cingjing , Nan – Tou County. Abstract In retrospect of the aftermath for 921 earthquakes, every county and city in Taiwan central region had been wreaked havoc. Housings, buildings roads, bridges and public facilities were severely struck with scenes over scenes of eyesores coupling the economical downturns. At this very moment, the Executive Yuan established The 921 Earthquake Post-disaster Recovery Commission, EY (Executive Yuan) and injected massive funds and resources to proceed to the aftermath recoveries. And the officials on this project were well aware beforetime that, merely relying upon government initiatives simply would not work, instead, by uniting and integrating the civilian organizational strengths then it was possible to rapidly resuscitate and inject with hopes of recovery into industries in the disaster area. Under the guidance of this very idea and concept, therefore when 921 Earthquake Post-disaster Recovery Commission was pushing forward the initiatives of energizing the tourism industries, it immediately brought in and integrated with enlisting the local government to assist the reconstructions of every area tourism routes to establish tourism development organizations. With these intact, then it could work in conjunction with the government to promote and activate the reconstruction of scenery spots and industrial sales and marketing with the goal of lifting and reconstructing and bringing back the good-old times for tourism. Since the 921 earthquake, next year immediately followed with Bilis Typhoon, Cingjing area tourism industries again sank to the new lows with unprecedented depressions and the livelihoods of local operators were threatened and struggling all over. Through the counseling from 921 Earthquake Post-disaster Recovery Commission and Nantou County government, the tourism industries formed “Cingjing Veterans Farm Tourism and Development Promotional Association for Ren-ai Township, Nantou County”, dedicating to the sustainable development for Cingjing area tourism. After this development promotional association was established, not only it strived for related construction projects but also influenced governmental tourism policies. With a series of sponsoring tourism sales promotion activities to accelerating area tourism industrial development, the association itself with NPO(Non-Profit Organization) status, intended to play out somewhat destined roles in the arena of industrial development, policy impacting and united efforts in both the private and public domains. The research findings specific to Cingjing tourism development and promotional association indicated that, the local NPOs in the background of interacting among the government, tourism proprietors and communities, finally managed to play the multifaceted roles of assisting, supporting, supervising and integrating in general, in addition, it also gave the rein of functions like policy influencing, promoting the local constructions, industry sales and marketing, local public welfare and newsreel/footage image buildups, etc. Nevertheless, its continuing operation now faces the obstacles of further promotion in the aspects of mission, finance, participation and operation promotion. These are pressing issues to be resolved. And only through strengthening its existing advantages, then it is likely to pursue sustainable management and development goals for the longer terms. Keywords: NPO (Non-Profit Organization), Tourism industry, Cingjing Veterans Farm