A Research of Choosing Beverage Key Successful Factors by Analytic Hierarchy Process – Focused on Coffee & Tea Franchise

• Main Authors: Jia-Tsong Lin, 林嘉聰
• Other Authors: Ming-tien Tsai
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/66737974058589960326

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 96 === Chain stores are rising and flourishing with many industries in Taiwan. The best way to gain market share and expand economic scale is chain management; a chain system in the value chain has regular scale to enhance business benefit, no matter the inbound logistics, manufacturing methods, outbound logistics, marketing, after-sales service in general activities, or other basic equipments, human resource, technology development and buying in support activities. However, the key success factor plays important role as to exist and stand out in the heavy competitive market, thus, this research objective is to probe into the key success factors of drink chain store; although it’s difficult to control the key success factors of business model, we try to do AHP analysis and conduct survey for coffee and tea drinking chain stores. As for drink chain store, the key success factors of commonness include variety of product range, uniqueness, product sales analysis, and supplier management, but it’s different way for coffee and tea drinking chain store industry in key success factors (KSF); coffee chain stores should pay more attention to product range, future development of marketplace, and complete training system, while tea drinking chain store should focus on product sales analysis, complete training system as key strategies. No matter coffee or tea drinking chain stores should emphasize on their commonness and their key success factors, in order to enhance its competition.