Factors Affecting Consumers’Purchase Intention in Vietnam Helmet Market
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === This study intends to determine the relationships among consumers’ perception of price, country of origin, perceived product safety, perceived quality, purchase intention. The moderating effect of purchase motivation towards the relationships perceived quality...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60148100597278124900 |