The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === The study proposed to understand the effect of consumers’ decision making styles on their perceptions. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on...

Full description

Bibliographic Details
Main Authors: Mungki Rahadian, 慕齊
Other Authors: Wann-Yih Wu
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/08573478225846439197

Similar Items