The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products

碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === The study proposed to understand the effect of consumers’ decision making styles on their perceptions. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on...

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Main Authors: Mungki Rahadian, 慕齊
Other Authors: Wann-Yih Wu
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/08573478225846439197
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spelling ndltd-TW-096NCKU53210302016-05-09T04:14:18Z http://ndltd.ncl.edu.tw/handle/08573478225846439197 The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products Mungki Rahadian 慕齊 碩士 國立成功大學 國際管理碩士在職專班 96 The study proposed to understand the effect of consumers’ decision making styles on their perceptions. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on purchase intention. In addition, this study investigates the moderating effect of religiosity and type of products on the effect of consumer decision making styles in purchase intention. This study surveyed and collected 472 questionnaires. Ten hypotheses are developed and tested with data from scenario-based questionnaires. In addition, Structural equation modeling was used to examine the hypotheses testing and fit measurements of research models. The results indicate that consumer decision making styles are found to have relationship with perceived quality, perceived value and perceived sacrifice. Perceived quality is found to have positive relationship with perceived value and purchase intention. Perceived value also found to have influence on purchase intention. Finally, this study also found that religiosity and product types tend to moderate the effect of consumer decision making styles on purchase intention. Specifically, consumers’ with higher level of religiosity and buying utilitarian products tend to have higher purchase intention. Wann-Yih Wu 吳萬益 2008 學位論文 ; thesis 94 en_US
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description 碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === The study proposed to understand the effect of consumers’ decision making styles on their perceptions. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on purchase intention. In addition, this study investigates the moderating effect of religiosity and type of products on the effect of consumer decision making styles in purchase intention. This study surveyed and collected 472 questionnaires. Ten hypotheses are developed and tested with data from scenario-based questionnaires. In addition, Structural equation modeling was used to examine the hypotheses testing and fit measurements of research models. The results indicate that consumer decision making styles are found to have relationship with perceived quality, perceived value and perceived sacrifice. Perceived quality is found to have positive relationship with perceived value and purchase intention. Perceived value also found to have influence on purchase intention. Finally, this study also found that religiosity and product types tend to moderate the effect of consumer decision making styles on purchase intention. Specifically, consumers’ with higher level of religiosity and buying utilitarian products tend to have higher purchase intention.
author2 Wann-Yih Wu
author_facet Wann-Yih Wu
Mungki Rahadian
慕齊
author Mungki Rahadian
慕齊
spellingShingle Mungki Rahadian
慕齊
The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
author_sort Mungki Rahadian
title The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
title_short The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
title_full The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
title_fullStr The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
title_full_unstemmed The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products
title_sort effects of decision-making styles on consumers’ perceptions: the moderating effects of religiosity and type of products
publishDate 2008
url http://ndltd.ncl.edu.tw/handle/08573478225846439197
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