The Choice of Apparel Brand Endorsers and its Influence on Purchase Intentions: A Study of Philippine Consumers
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 96 === Each year, marketers spend a huge part of their budget on advertising. Hiring endorsers to represent a brand remains a very popular advertising strategy. Some advertisers believe that hiring celebrity spokespersons will result to higher sales as compared to hi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88113278729867349579 |
