| Summary: | 碩士 === 國立成功大學 === 企業管理學系專班 === 96 === Chinese medicine had its origin ever since the ancestor, Shen-non, first experimented with herbs as a healing agent for illnesses over thousands of years ago. Then after thousands of years of trials and errors, we come to have the practice of Chinese medicine as it is known today. On the other hand, Western practice takes a different approach in understanding the effectiveness of a medicine. For the same purpose of curing diseases, Western practitioners’ experimental process begins with test tubes; then through the rigorous process of discovery, learning, improving and validating, the medicine is, at last, applicable for human use. This organization of structured knowledge is the essence of Western medicine as we know it today.
In Taiwan, the wall between Chinese and Western medicines are slowly being dismantled by the interdisciplinary education that is offered by the medical schools. Students can now gain insights into these two originally non-subordinated sciences. However, majority of the medical behavior researches is still being conducted from the views of either patients or doctors. In this thesis, an attempt is made to understand the recognition, social, and expectation factors that shape the view points and preferences of students studying Chinese/Western medicine. The objective is not only to provide guidance for the direction of future medical education, but also to recommend a set of curriculums as part of that education.
This study uses the approaches factors and multiple regression analysis to map the relationship between the independent variables (recognition factors and social factors), interference variable (expectation factors) and dependent variable (preference). The results present evidence that finds the influence of cognition factors and preference are positively correlated, social factors’ influence and preference are positively correlated, and expectation factors and preference are positively correlated. The students of Chinese medicine prefer Chinese medicine over Western medicine. Likewise, students of Western medicine have higher preference towards Western medicine than Chinese medicine.
Keywords：Recognition、Behavior preference、Expectation.
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