The Influence of Consumer’s Brand Evaluation on Attitude and Purchase Intention between Types of Co-branding－An Example of Using NIKE as Primary Brand
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === Co-branding marketing has been increasingly used as the competition in the industry, since this type of brand alliance would bring more competitive advantages to both of the company employing this activity. In this study, we focus on two types of co-branding,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10302620524819409658 |
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