| Summary: | 碩士 === 國立成功大學 === 企業管理學系碩博士班 === 96 === In order for employees to be sufficiently encouraged to share and impart knowledge to co-workers in a willing manner, organizational motivation plays a most critical role in effective knowledge sharing. Empirical findings in the past had shown that the intention and rationale in sharing knowledge are essentially due to personal traits and culture. Furthermore, both the use of information communication technology and knowledge sharing capability form the basis of communication and collaboration among organizational employees. Therefore, this research delved into three main areas, namely employees motivation in knowledge sharing, cultural difference and the use of information communication technology, to investigate and compare the knowledge sharing behavior of employees in Taiwan and Southern Korea based on the theory of reasoned action (TRA). In adopting regression models in the subsequent research, the final analytical results had shown that in the organizations of Taiwan and Southern Korea: (1) Expected associations and the enjoyment of helping others have a positive effect on knowledge sharing attitude. (2) Knowledge sharing attitude has a positive effect on knowledge sharing intention. (3) Cultural difference has positive and direct effects on knowledge sharing intention, but does not have significant moderating effects on the interrelationship between knowledge sharing attitude and intention. Collectivist norms and long-term orientation have positive and direct effects on knowledge sharing intention in Taiwan, whereas in Southern Korea, power distance and long-term orientation have positive and direct effects on knowledge sharing intention. (4) information communication technology does not have significant moderating effects on the interrelationship between knowledge sharing attitude and intention, since unique knowledge characteristics can considerably impede the sharing and transfer of tacit knowledge with one another via information communication technology. Likewise, although information communication technology can serve as a channel for the acquisition of knowledge, access itself does not correlate or result in the actual use and implementation of the knowledge gained. That is, knowledge sharing requires social and human interaction which cannot be facilitated by information communication technology alone.
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