Exploring the relationships between determinants of airline brand equity
碩士 === 國立成功大學 === 交通管理學系碩博士班 === 96 === The purpose of this study is to explore the relationships between the components of brand equity including brand awareness, perceived quality, brand image and brand loyalty for airlines. The data was collected by a self-administered questionnaire survey conduc...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/81979778529030965845 |