Pricing and Ordering Strategies in a Two-Period and Two-Stage Supply Chain under Vertical and Horizontal Games

• Main Authors: Chieh-Wan Chen, 陳婕婉
• Other Authors: Chung-Chi Hsieh
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/87360095049094929470

碩士 === 國立成功大學 === 工業與資訊管理學系碩博士班 === 96 === Consider a two-period supply chain which consists of one supplier and two re-tailers. The market demand and production cost of supplier varies across periods, and supplier has unlimited capacity. In this thesis we study horizontal and vertical games in the supply chain which consists of one supplier and two retailers under price-sensitive random demand. Taking into account the concept of two-period newsboy problem, we discuss the corresponding pricing and ordering strategies of supplier and retailers. We then conduct parameter analysis and explore the eRect of the supply chain members' decisions on the e±ciency of the supply chain.