Fuzzy theory application on product form design and color matching research

• Main Authors: Chun-wei Chen, 陳君葳
• Other Authors: Shih-Wen Hsiao
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/36707075723746312175

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 96 === Nowadays, consumers will do a comprehensive product evaluation when buying products. As designers work on their jobs they need to keep an eye on the influence of products on consumers’ psychology. Thus, during a mode of perceptual consumption, the patterns and colors of products are significant to consumers’ psychology. The designers feel fuzzy and uncertain when study consumers’ cognition for the meaning of the words, which used on the product forms and colors. Under the traditional process, most of designers base design on their personal instincts, experiences, likes, habits, and inspiration in subjective judgment and ideas. Although these designing models lacked theory, they have leaded the design to success. However, it is hard to know the reaction from the consumers’ feelings to diverse styles. It will, therefore, not have effective systematic inheritance. This study will apply the Fuzzy set Theory to classify the forms of the products; in the meanwhile, reference to the colors and vocabulary. It will not only generalize and analyze the forms and colors of the products, but also let the designers know the difference between different kinds of consumers. To set up a database by programming the survey value. The Fuzzy operation will search for the appropriate suggestion for the forms and colors by key in the order. Therefore, the designers will be in accordance with the data to give conformity in the design of the products to consumers.