A Study on the Relationships among Customer Knowledge Management, Marketing Knowledge Creation Capability, Marketing Innovation and Market Performance

碩士 === 國立成功大學 === 工學院工程管理專班 === 96 === The knowledge management has already been confirmed to influence the business management obviously. In order to sustainable development, the enterprise is a supplier role transform into the listener and hander gradually. They connect with the customer and becom...

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Bibliographic Details
Main Authors: Kun-Hsiang Chen, 陳昆祥
Other Authors: MING-TIEN TSAI
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/25554592883027066424