| Summary: | 碩士 === 國立成功大學 === 工學院工程管理專班 === 96 === Continual innovations or R&D helps enterprises to face competition, but the success rate of R&D projects is low. Current literature about R&D management can not specifically point out the key reasons for success or failure, but successful R&D projects are related with market, technology and organization factors. Besides, well-planned-R&D process is the important factor of successful R&D projects. It is worthy of further study to identify success factors of individual enterprise and plan R&D process to increase the success rate.
The purpose of this research is to identify success factors of individual enterprise, plan R&D process, combine the factors with R&D activities and propose the execution management of success factors to control the progress. This research adopts case study method, collects 13 R&D projects of an enterprise, interviews with R&D managers, analyzes the performances and success or failure reasons of R&D projects, and compares the types of success factors with the literature.
The following results are found in this research: (1) 9 success factors impact the case company. According to influence level, they are market analysis, probability of technological success, training and experience of own people, high contribution margin, meets customer needs, R&D-make-market interface, well-planned-R&D process, lower cost, and probability of commercial success. (2) From comparing different types of R&D projects, the case company is proficient at strengthening current products, not proficient at improving or innovating new products. (3) When the company size expands with sales growth, the managers must consider the impact of the organization factors. (4) Because of the uncertainties of market and technology of R&D projects, the R&D participants must join with planning activities to reduce the uncertainties. (5) The execution should be in strict compliance with the planned process and milestone, and below a certain progress not to the follow-up progress.
The suggestion of this research is increasing the number of projects to link more clearly the relationships between R&D project types and success factors. The applicability of planned process and execution is yet to be tested because of insufficient R&D projects and limited research schedule.
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