A Preliminary Study of Corporate Entrepremship：Case Studies of Small and Medium-Sized Enterprises

• Main Authors: CHI-MIN CHANG, 張棊閔
• Other Authors: 陳明惠
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/29403092378087349472

碩士 === 國立中興大學 === 科技管理研究所 === 96 === Managing business growth has been a central task of corporate mangers and a crucial issue of research in the field of strategic management. Among various issues of growth strategy, corporate entrepreneurship becomes a critical challenge to corporate managers within the context of established firms. Facing hypercompetitive markets and changing technologies, a firm has to ensure that the existing organization can create new elements of growth and hence sustain its competitive advantages. The purpose of this research is to undertake an exploratory study to identify elements underlying corporate entrepreneurship and how these elements can be converted into entrepreneurial activities and hence corporate growth. Base on a qualitative research approach on three business development projects of the SMEs of the central region KABO, Redai and elantec company. We are able to inductively conclude managerial lessons to the research question. We then identify three major purposes leading toward new business building; they are pursuing future profit, reducing risk of technological competition, enhancing vertical control and sustaining core competence. Based on this matrix of venturing goals and elements of management, the parent company could undertake contingent approach to different corporate venturing cases. According to results of case studies know that different venturing goal shall determine the management relationship between the parent firm and the venturing units. More specifically, when the venturing unit is a new startup, parent firm would be better to reduce the extent of its ownership and control, support with non-financial resources and enhance social linkage. It is recommendable to help the venturing unit to build competitive advantage in the market and eventually merge with the parent firm.