| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 96 === Consumer recycling behavior plays a crucial role in corporate recycling schemes. International Data Corporation (IDC) points out that the 7 million sales volumes of mobile phones in 2007, but 2.34 million are recycling in Taiwan from April 2006 to February 2008, results indicate recycling rate is too low. In the past, few studies have researched on the corporate recycling schemes consequences towards consumer’s recycling behavior. This study takes the used mobile phones as an example for the reason that it affects the global market very much. At last we propose the methods for the enterprises to achieve the goal of increasing mobile phone recycling rate in Taiwan.
We collect and organize the related literature review. By using Analytic Hierarchy Process (AHP), we build up an evaluation model, and develop the priorities while applying recycling schemes in the future. In addition, we compare consumer differently with "experienced recyclers" and "non-recyclers" of the business recycling schemes. Moreover, we encourage non-recyclers and those dissatisfied with the scheme to recycle more.
Results indicate that no matter experienced recyclers or non-recyclers, both these research results indicate that enlist the support of customers and convenient recycling are top two key considerations for consumers. We proposed building references of recycling schemes for the telecommunication operator and mobile phone companies. At last we hope to encourage non-recyclers and those dissatisfied with the scheme to recycle more.
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