Applying Nine Forces analysis in Constructing Competitive Intelligence System in Life Insurance Industry: An Evidence from a Company in Taiwan

• Main Authors: Hsu, Ting Chu, 許婷筑
• Other Authors: Chi, Yan Ping
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/35437406456443179924

碩士 === 國立政治大學 === 資訊管理研究所 === 96 === While life insurance industry is facing the revolution in not only the business environment but also regulations and highly informationization, how can firms use the immediateness, comprehensiveness, integration, and extension of information technology(IT) to provide cross-sectional data collection as well as longitudinal trend analysis to assist decision makers make decisions instead of presenting data in disorder. In the meanwhile, the essential factor in keeping continuous competitive advantage is to know well the environmental information, including competitive environment, competitors and strategies, and combine the firm’s strategic position, resources and capabilities together to develop the fit strategy or tactics to respond to the rapidly changing environment. That is exactly the characteristics and functions of competitive intelligence system. This research takes the case as a lagger for example to study what kind of strategy should the company adopt to face keen competition under market and non-market environment. With the implementation of strategy, what the gap between case and the industry is and take the policy-issuing for example to illustrate the benefits and competitive intelligence requirements related to the strategy. Last, based on all the information of that strategy implementation, benefits and alignment, design a conceptual data model to store all the useful information to provide integrated sources. The results show that the company hasn’t been good at utilizing the IT to assist their operating and management processes, and deeply held conservative attitude toward IT all the time. If they can know well the IT adoption and situation as well as track the benefits continuously in other life insurance companies through constructing competitive intelligence system, it’ll be helpful for company to evaluate their own competitive advantage comparing with others and provide useful references about IT decisions