| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 96 === Because of the liberalization and internationalization in the banking industry in Taiwan, the business performance in the banking industry is affected by the percentage of Non-performing Loan and overmuch bank. The banking industries take the advantage of economic scale and the competitive managerial characteristic to be blooming in both rural and metropolitan area over the country. However, at the era of operating orientation super-competitive, a universal operating strategy adopted by the banking industries can not be satisfies the demand of customers living in different location. In order to reduce the operating cost and improve the quality of asset, differentiation operating strategies are the primary goal to achieve the maximum profits in banking industry.
The main purpose of this study is to analyze specific case study of the operating performance from marketing strategies, pricing discrimination, operating efficiency, customer reaction, and learning ability creatively. The case study from a financial holding company (company C) in Taiwan experiments with the consumer banking business.
Using official statistic data, interviewing the executives and visiting the portal site of company C, the case study demonstrates that company C keeps the operating performance through different operating strategies and competition advantages. Major findings of this study were highlight below:
1. Business strategies influence organization performance.
2. Pricing discrimination will affect the organizational performance.
3. Marketing strategies will affect the organizational performance.
4. Operating efficiency will affect the organizational performance.
5. The higher performance will be achieved if rapidly replying the customer demands.
6. Learning abilities creatively from employee will be affected organization performance.
In conclusion, the key factors that bank industry achieves success are as follows: marketing strategies, pricing discriminatively, operating efficiently, learning abilities creatively, and responding customers rapidly.
Finally, we suggest on further study as follows:
1. The key points of operating strategies.
2. Competitions advantages of a company.
3. Establishing the credit risk systems.
4. Operating centralization could improve operating efficiency.
5. Acquiring synergy by using balanced scorecard.
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