爭議性行銷方式之公平交易法規研究-以比較廣告為例

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 96 === Every time when Author undertakes unfair competition disputes between well-known enterprises arisen out of advertising and marketing, the question the Author will ponder over and over is: with respect to the comparative advertising, in terms of product com...

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Bibliographic Details
Main Author: 黃蓮瑛
Other Authors: 樓永堅 
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/62979578711504205970