Regional Operations Strategy in Asia — A Case Study of an US Semiconductor Capital Equipment Company

• Main Authors: Chang,Kevin Hann, 張翰
• Other Authors: Yu,Chwo Ming
• Format: Others
• Language: en_US
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/26147323010914773078

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 96 === In the 21st century, the globalization movement to multinational corporations is an inevitable process to maintain the continuous business growth. Asia, in particular, has drawn all the attention of multinational corporations worldwide and is considered as the region of the century. This research is designed to study the Asian regional operations of a multinational corporate in semiconductor equipment industry. In response to the regional customers demand, the regional competition, and the regional operations cost reduction, the case company has strategically established regional operations centers in Asia, covering the aspects of technical support, technical training, parts logistics, parts sourcing and repairing, as well as service outsourcing. This study found that the outstanding regional operations strategy plays a key role in the industrial competition and the overall operational excellence. The service enhancement through the technical support and spares sourcing can directly benefit the IC manufacturing customers and reword to the cost reduction of the regional operations. The studied case company clearly can be a benchmark of the regional operations practices for semiconductor equipment industry as well as for other related industries. Furthermore, the objective of this research is to provide useful suggestions that may help the firms in the industry on their future regional operations strategies setting as well as offer the academic researchers with a good case study of the development of regional operations in Asia.