The study on the relationship between the E-commerce web page layout and eye movement- Cases of the Yahoo! Kimo Shopping Center、PChome Online Store and Gohappy eStore
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 96 === This study aims to investigate the relationship between the layout and browsing routes for merchandise display pages on Taiwan’s three major e-commerce websites, as ascertained by results from eye tracking experiments and expert interviews. The study offers so...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13670217597895139476 |