| Summary: | 碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 96 === Introduction
As India is moving towards global standards, Indian food is not far behind. Indian food has charmed the taste of consumers all over the world and continuing to do so. Taiwanese food market is pretty diversified. Taiwanese consumers like to have different cuisine. Indian food already has made a big impact on Taiwanese consumers to make it one of the most lovable cuisines currently in Taiwan. Usage of herbs imported from India makes the Indian food more lovable and very special.
It’s about 20 years when the first Indian restaurant opened in Taipei. Since then it started mushrooming. Currently Indian food business became a lucrative model in this region. As a normal idea about Indian food in Taiwan is “it’s delicious and no comparisons to this but it’s expensive”. So the consumers prefer it only on the special occasion or business meals. Although it’s one of the most lovable foods, most of the consumer populations are untouched.
I have gone through a small research process to come out with this business plan. On the basis of the result I got, I pen down this business plan. In this business plan I am going to put a proposal to start an Indian food store. This talks about the existing market situation, potential risks, competitors and consumer behaviors. This business plan includes on the revenue calculation, pricing strategy, promotion strategy and break even analysis. This intention of this business model is to bring the Indian food to the consumer at an affordable price with convenience. This is to create a new level for Indian food in existing Taiwan food market.
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