A case study of energy savers pricing strategy in Taiwan modern retail channels

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 96 === Abstract A Case Study of Energy Savers Pricing Strategy in Taiwan Modern Retail Channels By Misha Lin The intensive competition, strong bargain power of channels and diversified marketplace has made the pricing management more and more complicated nowad...

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Bibliographic Details
Main Author: 林宜縉
Other Authors: 張愛華
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/67033758397248080385