百略醫學科技股份有限公司:國際品牌、品牌策略個案研究

碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 96 === Abstract Microlife Corporation: A Globalizing Brand By Gerald A. Roliz Microlife Corporation engages in the development and manufacturing of medical diagnostic equipment for institutional and home use worldwide. Their primary product offering incl...

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Bibliographic Details
Main Author: 羅綠楊
Other Authors: 白德傑
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/12824629076875727451