Male Shoppers’ Attitude, Usage, and Shopping Behavior of the Personal Grooming Product Category
碩士 === 國立政治大學 === 企業管理研究所 === 96 === This study aims to examine male shoppers’ usage and purchase behavior in personal care product categories to discover the new future business opportunities for the “for men” product category and to determine the primary consumer group that should be targeted in t...
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| Format: | Others |
| Language: | en_US |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16711680021468893414 |
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