| Summary: | 碩士 === 明新科技大學 === 資訊管理研究所 === 96 === The increasing massive information generated with the progress of the Internet makes the search engine getting more and more important. The lifestyle changed by the Internet becomes Electronic and Ubiquitous and thus makes the Internet Marketing being an important means of advertisement. In order to search the target among the massive network resources more quiclky, search engines are the best ways for the users. Accordingly, the rank of results finding out by the search engine makes a significant influence on the Internet markrting. The improvement of ranking in the search engines is very important to increase the exposure of the site and make the Internet marketing more effective. Therefore, the webmasters need to know the skills, called SEO (search engine optimization) in shortly, making Internet users be able to search the websites or blogs quickly by getting a better ranking in the searching results. By the means of embedding google analytics tracking code in author’s blog, this paper uses the SEO methodology to investigate the blog ranking in the seaching results of Yahoo! and Google. For increasing more exposure of the blog, the author also applys the long tail theory to the keyword marketing for getting the more opportunities of search result among users’s enquiry. The master thesis will describe how to apply the SEO methodology and the long tail theory to keyword marketing for making website and blog marketing more effective and increasing the profit opportunities.
|
|---|
