A Study on Brand Trust and Customer Loyalty toward Customer Lifetime Value of the Glasses Company

碩士 === 美和技術學院 === 經營管理研究所 === 96 === Due to the impact of recent domestic economic recession and commodity inflation, many families diminish their willingness to consume commodity goods. The galsses company was severely depressed; thus, this purpose of this research is to investigate the relations...

Full description

Bibliographic Details
Main Authors: Yao-tsung Kao, 高耀宗
Other Authors: Ching-hsien Sung
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/45356676985318321026