An Empirical Study of Outbound Travel Consumers among Package Tour, Marketing Mix, and Perceived Business Alliance
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 96 === This study mainly discussed the relationships among package tour, marketing mix, and perceived business alliance of outbound travel consumers in Taiwan. Then, it conducted six hypotheses and several sub-hypotheses. This study collected data from personnel inter...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nr62sr |
| Summary: | 碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 96 === This study mainly discussed the relationships among package tour, marketing mix, and perceived business alliance of outbound travel consumers in Taiwan. Then, it conducted six hypotheses and several sub-hypotheses. This study collected data from personnel interview in the departure terminals of Taiwan Taoyuan International Airport. It totally collected 342 questionnaires and conducted statistic analyses.
From the empirical results, this study believes that travel industry should take more emphasis on these three constructs, and it also provides suggestions for academics and practicians.
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