Measuring Advertisement Effectiveness:A Study on Indonesia’s Cigarette Brand

碩士 === 銘傳大學 === 管理研究所 === 96 === This research measures the advertising effectiveness of A Mild advertisements based on the level of Brand Awareness and EPIC Model variables which consists of Empathy, Persuasion, Impact and Communication. In the end, this research wishes to discover the possible out...

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Bibliographic Details
Main Authors:	Siti Nabilla, Siti Nabilla Ramadhani
Other Authors:	KuHo Lin
Format:	Others
Language:	en_US
Online Access:	http://ndltd.ncl.edu.tw/handle/f527fc

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