The impacts of the digital divide, corporate culture herding in organizational decision-making：Take IT decision of Taiwanese securities firms as an example

• Main Authors: Ghi-hsin Wei, 韋濟新
• Other Authors: 黃俊閎
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/j4tmme

碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 96 === Abstract Herding, literally refers to behavior of following others act and making same decision (Banerjee, 1992). Thus, social psychologists consider cause of herding is mainly due to fear of wrong decision-making (Asch, 1951). However, past researches mostly stressed on study of individual behavior and lacking in studies of herding within enterprises or organizations. Generally, the enterprise managing principle is based on competitiveness, and should be unique and exclusive. Same management strategy may not be applicable to others. Thus, herding cannot and should not exist in enterprise decision-making. But, herding in decision-making still can be easily found in those commonly recognized as high efficiency and fruitful enterprises. As from management pattern and new line of products, herding influence can be easily detected, i.e. enterprises of the same trade making almost the same approach on similar issue. Walden & Browne (2002) has pointed out that enterprises / organizations will apply a new process or technique because of the current trend motivation. In view of above, this research draws up the further investigation of antecedents of herding in organizational decision-making. By analysis and evaluation of correlate literature, this research will try to dig out if development of enterprise is well behind the other trades, due to limited information, and in order to minimise the trading cost and uncertainty; will the influence of herding in decision-making largely enhance ? Since corporate culture is the key to open organization pledge, trade value influence and management achievement promotion; during organizational decision-making, what type of enterprise culture will create the herding phenomenon ? This research will take the example of IT decision of domestic securities firms introducing voice trading system and aided with five stages classification of Duffision of Innovations by Roger (1995), using the squential order of voice trading system introduced by local securities firms as a root judgement of herding to testify the structure of this research. Firstly, carry out professional discussion with high ranking managers of 4 picked securities firms, and issue questionnaire to the members of the attending securities firm decision-making teams. From their feed-back analysis, it indicates that digital divide and corporate culture within the decision-making team will definitely cause herding in decision-making. The greater digital divide in senior members will adhere to herding in decision-making more easily. Though, this research cannot prove the close relationship between corporate culture and herding in organizational decision-making. However, bureaucrats and supportives in corporate culture are positively relate to herding in organizational decision-making. As for innovatives and effectives, they are just on the other (negative) side of herding. This research will further pin-point above findings as to bring forward possible investigation implications and substantial proposal as well as providing objectives and guideline to future researches.