The Development and Validation of E-Commerce Website Brand Equity Scale
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 96 === This study proposes that a website can be regarded as a brand entity, and its equity can be enhanced by essential web feature performed as brand efforts on a website. This study also draws on concepts of traditional brand equity and its dimensions to examine t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wzcp5d |