| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === This research is to explore the quality management on Taiwan cable TV news. The media competitions have become fiercer and fiercer since open door policy of cable TV market in 1993. To pursuit rating and profit, TV news media have been reporting pieces of sensational news to attract audiences’ attentions. Day after day, it’s been undermining the quality of TV news. Moreover, it’s been hurting the images and reliabilities of news media.
Therefore, this study attempts to come up with the concepts and indications of quality management on cable TV news stations. The first method of this study is modified Delphi method, which is composed by twenty-five experts. The second method is Analytical Hierarchy Process (AHP), which we analyse and work out the key criteria and indications of quality management of cable TV news. Finally, we use in-depth interview method to reinforce and explain the result of study.
The results of this research are as follows: 1.Professional equipment of employees(23.7%); 2.Leadership(20.0%); 3.Quality of news messages(19.0%); 4.Organizational policy and regulations(14.9%); 5.Quality of visual design and technology (9.4%); 6.Continuous improvements(6.6%); 7.Human resource management（6.4%）.
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