A study of entrepreneurial strategy for digital publishing of Taiwan publishing industry

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === In recent years, the Taiwan publishing industry was shocked by the development of the Internet. They start to seek for digitalization in cording to the changing of the market. When the publishers in the new market, they should make the entrepreneurial strategies...

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Bibliographic Details
Main Authors: Han-I Yang, 楊涵貽
Other Authors: Yaw-Chu Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/5zmek8

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