A study of key capabilities for the syndicate

• Main Authors: Hsin-Yi Huang, 黃心怡
• Other Authors: 陳耀竹
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/bw5ph2

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 96 === The purpose of this paper is to provide a decision-making method to evaluate the key capabilities of the syndicate to posses a competitive advantage over its rivals. Because traditional financial tools are insufficient in measuring the assets, this study adopts the balanced scorecard to measure the capabilities. Some selecting criteria are qualitative by nature and often depend on experts’ judgment of approximation. It is difficult to elicit the complete, precise, and reliable knowledge from the experts. Due to the existing fuzziness in evaluating key capabilities, a fuzzy approach appears to be one of the feasible solutions for us to handle such difficult problems. The fundamental concepts we have adopted include the expert interview, the eigenvector method, and the fuzzy multi-criteria decision-making method. The fuzzy Delphi method is integrated with the eigenvector method to form a set of pooled weights of the criteria, and the concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of alternatives. Then we use Chen’s ranking method to rank the final scores for choosing the optimal alternative. The purpose of this research is to apply a model of the evaluation of the key capabilities for the syndicate in Taiwan to assist their strategy developing. We find there are four main criteria and twenty one sub-criteria for evaluating the key capabilities of syndicate, and apply the proposed method, we find the key capabilities of the Business Today of Taiwan is the program system broadcasts with the service promotion.