An Empirical Research of Taiwanese Firms’ Entry Mode Choice and Performance in Mainland China : A Synthetic View of Country Characteristics, CEO Attributes, and Firm Strategy Orientation
碩士 === 銘傳大學 === 國際企業學系碩士班 === 96 === The study explores Taiwanese firms’ entry mode choice and performance in Mainland China by using a synthetic view of transaction cost theory, behavior decision theory, and strategy management perspective. Through logistic and multiple regression and t-test analys...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p6r8gf |