An Empirical Research of Taiwanese Firms’ Entry Mode Choice and Performance in Mainland China : A Synthetic View of Country Characteristics, CEO Attributes, and Firm Strategy Orientation

• Main Authors: Jing-Yi Yang, 楊靜怡
• Other Authors: Wen-Ruey Lee
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/p6r8gf

碩士 === 銘傳大學 === 國際企業學系碩士班 === 96 === The study explores Taiwanese firms’ entry mode choice and performance in Mainland China by using a synthetic view of transaction cost theory, behavior decision theory, and strategy management perspective. Through logistic and multiple regression and t-test analysis, 116 firms are empirically analyzed. Finding of this study indicate that demand conditions, working experience and international experience of CEO, differentiation and cost leadership strategy all significantly influence firms’ entry mode in Mainland China. Firms’ mode that choice accordance with the prediction of our integrated model that based on transaction cost theory, behavior decision theory, and strategy management perspective perform better than those mode is selected otherwise.