The Study of Service Quality, Enterprise Image, Switch Barriers and Customer Loyalty -The Case Study in FCBL Leasing Company
碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 96 === In view of present enormous changes in the economic and financial environment, the era of comparatively high quality financial commodities has nevertheless increased competitiveness in leasing industry. Sales in leasing business are compelled to turn to non-pri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42r757 |