A study on the green products and consumers purchase willingness for a 3C retail company in Taiwan

• Main Authors: Sen-Yu Chen, 程森裕
• Other Authors: Shwu-Ping Guo
• Format: Others
• Language: zh-TW
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/51688951230099526993

碩士 === 立德大學 === 地區發展管理研究所 === 96 === Modern demand in electronic product not only to pursue facility but to pursue novel and fashionable at the same time,though now we use the newest electronic product, newer product begin to merchandize at the next second,let consumers unable to catch up with forever.During the Purchase enterprises use such tactice as maketing ,propagating, etc.to stimulate the sonsumer willingness to buy.But the one increases day by day as the electronic product is consumed,reduce on day products life cycle,production of the electronic issue on environmental protection is getting more and more. In this research it will be target and locking the group on the ３Ｃ chain store, because its enterprise is not a manufacturing industry,but doing transporting,selling storage,ect.but it is playing an extremely important role on supplying the course on the chain while it produces.Not only that it has faced the environmental protection topic,but to look forward to it's adoption the initiative environmental protection position actively, and to joining the environmental protection sports.In other hand strongly asking the producer to make more green products and to use the correct way of green marteting attitude to slowly make the customer be accustomed to green consumptions.